All change at Keller Williams – new UK strategy announcement at KWUK’s Megacamp last week
As well as a welcome message from Doc Brown from Back to the Future, which was the theme for the day, there were powerful messages from Marc King, President of Keller Williams, and members of his US senior leadership team.
Lai Wah Co from the Bank of England and Neal Hudson, residential market analyst and commentator, joined a panel discussion on the current market trends. Other panel discussions explored social media and building personal branding, lead generation, converting listings and innovative sales strategies. Underpinning it all was the importance of delivering remarkable service.
The event also recognised the Q3 award-winning agents and those who successfully capped out on their income and earnings in the last 12 months.
Chief Executive Mark Readings shared the headlines for the first phase of a new UK Strategy for Keller Williams, which incorporates agent-centric priorities, including:
- Recognition of Loyalty / Production – introducing a new reward programme for agents that increases yearly, up to 3 years. Available for existing and new agents with production history.
- Personal branding – introducing changes to ensure that each agent’s name and image are ‘front and centre’ in all branding. The KW philosophy is to help each agent build their own personal brand.
- Network quality – introducing a ‘licence to trade’ policy for those joining KW who are new to the industry. This balances KW’s ‘open to all’ philosophy with a minimum standard of excellence.
- Built for agents by agents – announcing the appointment of five agent strategy advisors joining the KWUK Regional Team.
Mark also shared a technology announcement, including the introduction of new functionality launching in the coming days and weeks:
- Applicant matching across the entire KWUK network.
- The ability to publish each new listing on kw.com and an internal search system, making it visible to 200,000 KW agents worldwide
- A new consumer portal – with enhanced communication tools, including a message wall.
- New content and tools to nurture leads
- Digital lead generation through targeted social media built directly into KWUK’s CRM platform
- Data integration providing data on every house in the UK integrated into KWUK’s CRM platform.
Chief Executive Mark Readings said, “Who you are in business with matters. Last week’s Megacamp event confirmed the importance of that again. It was an incredible day, with many takeaways and learning points for everyone in the room to support them in growing their businesses. It was also the perfect place for me to announce Phase 1 of our new UK Strategy, totally committed to building KWUK around our agents. This is a new chapter for KWUK with much more to come.”
ENDS
KWUK is part of the world’s largest real estate franchise by agent count. Keller Williams has more than 1,100 offices and 200,000 associates across 56 countries. Since 1983 the Austin, Texas-based company has cultivated an agent-centric technology-driven and education-based culture that rewards agents as stakeholders.
The Keller Williams mission is to build careers worth having, businesses worth owning, lives worth living, experiences worth giving and legacies worth leaving.
Keller Williams’ philosophy is agent-centric and values based, helping agents grow their own businesses using proven principles and models, training and technology and giving the guidance, nurture and support to succeed.
Keller Williams is changing the face of real estate in the UK by moving the property industry from transactional to relationship-based engagement.
Contact:
Mark Readings, CEO [email protected]
Charlotte Macleod, Regional Operations Director [email protected] or [email protected]