Keller Williams has announced that, after having had over twenty agents trialling the use of content and insights from Dataloft via their Nurture platform, a new agreement has been put in place for the entire UK operation.

The new agreement makes full UK market insights available to every agent free of charge through the in-house Nurture platform. Those agents who wish to invest in their own personalised account to provide them with their hyper-local insight and social media assets, can enjoy a significantly subsidised rate to do so.

The Dataloft KWUK funded product enables RSS feed UK and regional emails on the economy and housing transaction trends, an RSS feed local newsletter with house price updates and location information and automated website pages providing national and regional summaries and KWUK landing pages. All data is updated automatically within the KWUK Nurture platform.

The enhanced agent account also provides highly visual content for social media posts and other marketing channels like infographics and local market summaries. Agents will also be able to access features like poll results, market reports and marketing material such as letterheads, flyers and local market insight website pages.

Carly Martin, Sales Director at Dataloft said: “We are delighted to enter into this business agreement and technical integration that is already adding value to KWUK agents. The power of the Dataloft by PriceHubble platform is in allowing agents to easily understand the latest market trends and then be able to share that local market expertise in several ways. KWUK have shown that they have a dynamic approach to marketing and a culture of wanting to help their customers make informed decisions based on the latest market insights. This is why our collaborations works so well.” 

Mark Readings, CEO of KWUK said: “The success of our trials with Dataloft has seen some fabulous success stories from our agents and we are delighted to enter into an agreement that makes data and insights available free to all of our agents across the UK.   

This is all part of the 2024 shift towards partnership relationships and KWUK establishing deals so our agents focus on listing and transactions.

This is another great example of how technology is being used to both empower our agents and drive business success.”

ENDS

About Keller Williams UK (KWUK)

KWUK currently has over 350 Associates and is part of the world’s largest real estate franchise by agent count. Keller Williams has more than 1,100 offices and 200,000 associates across 56 countries. Since 1983 the Austin, Texas-based company has cultivated an agent-centric, technology-driven and education-based culture that rewards agents as stakeholders. 

The Keller Williams mission is to build careers worth having, businesses worth owning, lives worth living, experiences worth giving and legacies worth leaving.

Keller Williams’ philosophy is agent-centric and values-based, helping agents grow their own businesses using proven principles and models, training and technology and giving guidance, nurture and support to succeed. 

Keller Williams is changing the face of real estate in the UK by moving the property industry from transactional to relationship-based engagement.

Contact:

Mark Readings, CEO [email protected] 

Or [email protected]

www.kwuk.com 

About Dataloft

Dataloft provides robust property market analysis to inform investment decisions and power marketing campaigns. Trusted across the property industry by estate agents, developers, investors and policymakers. Dataloft is part of PriceHubble, a global property data solutions company. 

Dataloft’s subscription platform, Dataloft by PriceHubble provides users with instant insight about the housing market. The platform has a range of branded outputs that enable users to inform, educate and nurture their markets. The platform doesn’t just analyse sales and lettings data but interprets and presents it in a way that wins new business. All content is designed to be shared in a number of ways, from investor pitches to social, email, website and print. 

Contact name: Rory Black, [email protected], 07968 125513. 

www.dataloftinform.co.uk

As well as a welcome message from Doc Brown from Back to the Future, which was the theme for the day, there were powerful messages from Marc King, President of Keller Williams, and members of his US senior leadership team.

Lai Wah Co from the Bank of England and Neal Hudson, residential market analyst and commentator, joined a panel discussion on the current market trends. Other panel discussions explored social media and building personal branding, lead generation, converting listings and innovative sales strategies. Underpinning it all was the importance of delivering remarkable service.

The event also recognised the Q3 award-winning agents and those who successfully capped out on their income and earnings in the last 12 months.

Chief Executive Mark Readings shared the headlines for the first phase of a new UK Strategy for Keller Williams, which incorporates agent-centric priorities, including:

• Recognition of Loyalty / Production – introducing a new reward programme for agents that increases yearly, up to 3 years. Available for existing and new agents with production history.
• Personal branding – introducing changes to ensure that each agent’s name and image are ‘front and centre’ in all branding. The KW philosophy is to help each agent build their own personal brand.
• Network quality – introducing a ‘licence to trade’ policy for those joining KW who are new to the industry. This balances KW’s ‘open to all’ philosophy with a minimum standard of excellence. 
• Built for agents by agents – announcing the appointment of five agent strategy advisors joining the KWUK Regional Team.

Mark also shared a technology announcement, including the introduction of new functionality launching in the coming days and weeks:

• Applicant matching across the entire KWUK network.
• The ability to publish each new listing on kw.com and an internal search system, making it visible to 200,000 KW agents worldwide 
• A new consumer portal – with enhanced communication tools, including a message wall.
• New content and tools to nurture leads
• Digital lead generation through targeted social media built directly into KWUK’s CRM platform
• Data integration providing data on every house in the UK integrated into KWUK’s CRM platform.

Chief Executive Mark Readings said, “Who you are in business with matters. Last week’s Megacamp event confirmed the importance of that again. It was an incredible day, with many takeaways and learning points for everyone in the room to support them in growing their businesses. It was also the perfect place for me to announce Phase 1 of our new UK Strategy, totally committed to building KWUK around our agents. This is a new chapter for KWUK with much more to come.”

ENDS

KWUK is part of the world’s largest real estate franchise by agent count. Keller Williams has more than 1,100 offices and 200,000 associates across 56 countries. Since 1983 the Austin, Texas-based company has cultivated an agent-centric technology-driven and education-based culture that rewards agents as stakeholders. 

The Keller Williams mission is to build careers worth having, businesses worth owning, lives worth living, experiences worth giving and legacies worth leaving.

Keller Williams’ philosophy is agent-centric and values based, helping agents grow their own businesses using proven principles and models, training and technology and giving the guidance, nurture and support to succeed. 

Keller Williams is changing the face of real estate in the UK by moving the property industry from transactional to relationship-based engagement.

Contact:

Mark Readings, CEO [email protected] 

Charlotte Macleod, Regional Operations Director [email protected] or [email protected]

Thursday, October 12th is the date for Keller Williams UK’s largest ever UK event. It will take place at the VUE cinema in Leicester Square in Central London with nearly 300 delegates both from within KWUK and from outside, coming together for a day of shared learning and networking.

The event theme is Back to the Future and recognises both the venue and the underlying focus for the day being how to operate in the current marketplace, so as to grow a strong and sustainable future.

Guest speakers will be making presentations and taking part in a panel discussion on Market Momentum and Current Trends including representatives from the Bank of England and senior economic advisers.

In addition, a wide range of other topics designed to inform and assist delegates with improving their performance and outcomes include:

• Social Media – making it work for me
• Lead to listing mastery – a blueprint for conversion
• Keys to Success: Unlocking Property Sales Strategies
• Delivering remarkable service – How to wow!

Chief Executive Mark Readings will share a business update and technology development roadmap as well as announcing and recognising those agents that have won awards and those that have successfully capped out on their income and earnings.

Keller Williams is celebrating its 40th anniversary in 2023 and the day will be a timely reminder of how agents can develop their own businesses through the application of innovative, tried and trusted techniques and a positive approach. 

How to build personal branding, lead generation and optimising the power of customer databases will be high on the agenda.

In the last year, KWUK has launched the KW University which is a learning platform that provides agents and associates with a continuous learning environment providing relevant and timely content via an easy to navigate interface using gamification and community engagement to enhance the development process.

Delegates who are not currently part of KWUK will have an opportunity to both gain knowledge and explore the opportunities that exist for them. 

Chief Executive Mark Readings will close the event by sharing his vision of the future for Keller Williams UK and summarising the undoubtedly large number of takeaways and learning points from, what is expected to be an excellent day. 

KWUK Chairman Ben Taylor said: “Last year’s KWUK Megacamp event was a huge success with excellent feedback from those that attended and mirrored those held annually across the world. I am sure that everyone who attends will go away motivated and with new ideas to help them develop as individual businesses and better prepared to succeed in the challenging marketplace we all now face and beyond. I can’t wait to see our community come together again for this special event.”

There is still time to book your place at the event here: 

https://www.eventbrite.co.uk/e/mega-camp-uk-2023-tickets-699524254877?aff=oddtdtcreator

ENDS

About Keller Williams UK (KWUK)

KWUK is part of the world’s largest real estate franchise by agent count. Keller Williams has more than 1,100 offices and 200,000 associates across 56 countries. Since 1983 the Austin, Texas-based company has cultivated an agent-centric technology-driven and education-based culture that rewards agents as stakeholders. 

The Keller Williams mission is to build careers worth having, businesses worth owning, lives worth living, experiences worth giving and legacies worth leaving.

Keller Williams’ philosophy is agent-centric and values based, helping agents grow their own businesses using proven principles and models, training and technology and giving the guidance, nurture and support to succeed. 

Keller Williams is changing the face of real estate in the UK by moving the property industry from transactional to relationship-based engagement.

Contact:

Mark Readings, CEO [email protected] 

Charlotte Macleod, Regional Operations Director [email protected] or [email protected]

The Armed Forces Covenant is an enduring covenant between the people of the UK, His Majesty’s Government and all those who serve or have served in the armed forces of the Crown and their families.

It is designed to ensure that members of the armed forces community do not face disadvantages arising from their service in the provision of public and commercial services. In some circumstances special provision may be justified, especially for those who have given most, such as the injured or bereaved.

KWUK will be supporting and promoting armed forces events, such as armed forces week, reserves day, the Poppy appeal and remembrance activities.

KWUK are committed to developing an armed forces network to enable entrepreneurs with a forces connection to meet, support one another and provide feedback as to how KWUK can best support veterans.

Mark Readings, CEO of Keller Williams UK said: “I am delighted to commit KWUK to the Armed Forces Covenant and to ensure that we do everything we can to provide respect, support and fair treatment to those that have fulfilled their duty to everyone in defence of the realm.

We have appointed Paul Renton, KWUK Director of Growth & Development and an RAF veteran, as Armed Forces Champion within KWUK and we will be developing a specific network to support veterans including a dedicated KW Armed Forces page on our website. 

We will encourage and support veterans seeking a career to explore working with KWUK through specific mentoring schemes, guaranteed interviews and work insight days.”  

END OF PRESS RELEASE

About Keller Williams UK (KWUK)

KWUK currently has 480 Associates of which over 360 are agents and is part of the world’s largest real estate franchise by agent count. Keller Williams has more than 1,100 offices and 200,000 associates across 56 countries. Since 1983 the Austin, Texas-based company has cultivated an agent-centric, technology-driven and education-based culture that rewards agents as stakeholders. 

The Keller Williams mission is to build careers worth having, businesses worth owning, lives worth living, experiences worth giving and legacies worth leaving.

Keller Williams’ philosophy is agent-centric and values-based, helping agents grow their own businesses using proven principles and models, training and technology and giving  guidance, nurture and support to succeed. 

Keller Williams is changing the face of real estate in the UK by moving the property industry from transactional to relationship-based engagement.

Contact:

Mark Readings, CEO [email protected] 

Dylan Harper, Marketing & Communications Consultant [email protected]  | +44 7547 362525

Keller Williams UK, part of the world’s largest global real estate business has announced that Mark Readings – current Regional Director of KWUK – will assume the post of Chief Executive Officer from the 1st of October 2023. 

Readings joined KWUK in September 2019 and was appointed to his current post of Regional Director in July 2022 following his successes as both an Operating Principal at the KW Plus Market Centre and as Chief Technology Officer within the business.

Current CEO, Ben Taylor, will become Executive Chairman of Keller Williams UK. This restructuring will see Taylor pivot his focus from the day-to-day development and running of the UK business, to a focus on driving forward strategic wider developments whilst ensuring the KW Board support and enable Readings in his new role. Ben will continue to be the Regional Operating Partner for the UK business.

Ben Taylor said: “Over recent months the Regional Leadership Team and myself have been restructuring the business of KWUK and the changes of role for myself and Mark are key elements in delivering our future plans. The restructuring process has enabled us to evaluate past ‘roadblocks’ which have, on occasions, slowed the pace of growth for KWUK. 

During the last five years we have gained significant knowledge which has influenced our recent decisions and are driving valuable changes to our practices.” 

Readings takes over the helm of KWUK at a time which sees the brand investing further on its strategies, processes and offerings. Most recently, KWUK have announced several commitments to ‘giving back’ and have invested significant financial resources on enhanced technology and have witnessed significant business successes for agents powering their businesses through the KW network across the UK.

Taylor adds “As we enter the next exciting period for KWUK I am looking forward to continuing to work closely with Mark, who is a strong business leader and superb individual, in his new role as CEO.

We enjoy a strong relationship which is built on trust, mutual respect and admiration for each other and our professional skills. 

Together we have agreed clearly defined accountabilities for both roles; and I will be supporting Mark, as CEO, through the continued ownership of strategic relations with both KW Worldwide and Shareholders.

In addition to this I will also, through my mentoring of Mark, ensure that both Mark and KWUK have the tools and resources needed to take the value proposition to the next stage – creating KWUK as the place for entrepreneurs to thrive in building their businesses.

Mark Readings said: “I am obviously delighted to be taking on the role of CEO and, as always, the focus remains on empowering our agents to build businesses which allow them to lead the lives they desire. 

We currently empower hundreds of agents across the UK through local Market Centres and I shall be looking to build on this proven foundational model with a new UK lead strategy and a clear “agent led” philosophy.

I very much look forward to meeting our agents and associates at our MegaCamp event on 12th October.”

END OF PRESS RELEASE

After seven years climbing the ladder at one of the UK’s leading property agencies, Charlie Knapp made the leap to start his own business with Keller Williams in early 2021. Being powered through the Oxygen Marketing Centre, the last two years have been a journey full of ups and downs! But with an incredibly successful second year now complete, Charlie is focused on the future, with big plans for his business.  

Charlie previously worked as a property manager and negotiator for a global agency in the salubrious locales of Henley On Thames and Windsor. His decision to go out on his own was fueled by quality of life, as opposed to financial reward. With a sizeable commute, set hours and the challenges of a demanding role, Charlie found it difficult to fit his hobbies and interests in around his job. Having learnt about Keller Williams a year before, he spent a long time researching the pros and cons before making the decision to launch his own business.

The first year of business was challenging, but ended profitably thanks to the support of his local centre and Charlie’s preparation for self-employment in advance of leaving his high street role:  

“Making the leap is scary. To mitigate that fear, I thoroughly prepared and planned ahead. I knew it wasn’t going to be easy and that the success of the business was entirely down to me. The other thing I learned in the first year was to roll with the punches. It doesn’t all just magically happen – you have to put in plenty of effort.  

At the beginning, I learned that I was going to have to adapt. I took on listings from all over the place, as long as I felt I knew the area well enough to do a good job and provide a top-notch service. I didn’t carve out a niche with a particular type of property or client as I think it is important to understand all aspects of the market and offer a comprehensive set of skills.” 

Charlie’s flexible manner of working set him in good stead, as his listings now include a £3m block of apartments in Maidenhead, and numerous high-price properties across the south of England.  

Charlie is from an equestrian background, and so riding and keeping horses has always been an important part of his life. This, however, is now starting to play a part in his professional life, with equestrian listings now a key part of his business. With his connections in that world and his fairly unique understanding of equestrianism, these listings have led to a transformative second year.  

“My biggest success isn’t a single moment or transaction, but rather the fact that I’m now the owner of a successful business that allows me to enjoy everything I want to in life. Being able to have time to do the things I enjoy makes life more worthwhile.” 

Charlie’s partner, Nikki, is a joint director of the business, overseeing the administration and finance while Charlie manages the sales and lettings. The next step for his business is to consolidate his success and drive the business even further forward. When asked what advice Charlie would give to anyone else looking to start their own real estate business, he said:  

“Go into it with an open mind and take time to prepare before you make the jump. Keller Williams will support you with the tech, processes, finance and all the tough stuff, but ultimately it’s going to take discipline and a bit of money behind you in the first instance to get going. Don’t pigeon-hole yourself at the start, take the leads as they come and carve your niche once you’ve spent some time learning.  

Two years into it and life looks very different for me now, in the best of ways, and the journey has been every bit worth it.”

END OF PRESS RELEASE

For further commentary or photography please contact
Dylan Harper, +447547362525

Notes to the Editor 

Keller Williams is the world’s largest real estate franchise by agent count and has more than 1,100 offices and 191,000 agents based in 50 countries across the globe. Since 1983, the company has cultivated an agent-centric, technology-driven and education-based culture that rewards agents as stakeholders.

Keller Williams launched in the UK under the leadership of Ben Taylor, a real estate professional of over thirty years’ experience in 2017. KWUK operates as a master franchise partner of the US based Keller Williams who have now successfully launched in over fifty-two countries worldwide, the premise of the business is simple – to provide coaching and technology to business owners thereby allowing them to follow Keller William’s proven systems to become a ‘millionaire real estate agent’. 

KWUK, like all KW master franchisees, is made up of localised regional franchisees known as Operating Principals whose role is to build a team of support functions which empower individuals to become self-employed business owners and realise their entrepreneurial ambitions with the support and reassurance of a proven business model and systems.