Keller Williams Realty, LLC, the world’s largest real estate franchise by agent count, is expanding across Africa. As momentum continues, KW has awarded a new master franchise in Egypt. 

“We’re proud to welcome Egypt into our KW family as we continue to expand our culture of growth and opportunity around the world,” said William E. Soteroff, president of Keller Williams Worldwide (KWW), the international division of KW. 

As of December 31, 2025, KWW, which operates outside of the U.S. and Canada, sold over 84,500 units, up 2.7 percent year-over-year (YOY), representing $20.9 billion in sales volume, up 21.4 percent YOY.

KW awarded its master franchise in Egypt to a strategic partnership between RED, co-founded by Khalid Bahig and Mohamed Banany, and ANCHOR Development & Management, founded by Ahmed Ghoneim.

Bahig, who will serve as chairman and CEO of KW® Egypt, previously held the role of CEO of Coldwell Banker Egypt, where he helped drive a major shift in the Egyptian real estate brokerage market by introducing structured sales frameworks, disciplined processes, and professional buyer handling approaches, setting foundations that many companies later adopted. 

Bahig is currently the co-founder and chairman of RED, one of Egypt’s leading real estate marketplaces serving buyers, developers, and sellers.

“Our vision is to redefine the real estate experience in Egypt through professionalism, innovation, and trust, empowering agents to grow businesses worth owning and helping clients make property decisions with confidence and transparency, supported by KW’s end-to-end technology ecosystem,” said Bahig.

Banany will serve as a board member of KW® Egypt. A former VP of Marketing and Business Development of Coldwell Banker Egypt, he is also the co-founder and managing director of RED, where he has played a pivotal role in shaping one of Egypt’s most influential real estate platforms.

“We see this as a transformational step for the Egyptian real estate market,” said Banany. “By combining RED’s local market expertise with KW’s world-class models, systems, and technology, we are committed to enhancing agent performance, raising service quality, and establishing a more transparent and trusted marketplace for clients and developers alike.”

As the regional operating principal and a board member of KW® Egypt, Ghoneim will lead in collaboration with Bahig and Banany, brokerage professionals known for their deep market expertise, global exposure, and a shared commitment to building a culture of professionalism and education.

A seasoned entrepreneur, Ghoneim has led numerous large-scale residential developments in Egypt. His 20-plus-year career spans senior roles at top-tier global and regional real estate brands. He is also the founder of ANCHOR Development & Management, an integrated real estate development, sales, and marketing firm.

“Our objective is clear: we aim to establish KW as one of the top real estate companies in Egypt,” said Ghoneim. “We’re not just building a business, we’re creating the ultimate destination for real estate professionals in Egypt.”

“We believe the Egyptian real estate market will remarkably evolve with KW, by being the hub of agents, company leaders, and investors for development and training that drives results,” said Ghoneim.

In Q1 ’26, RED will become the first franchise office in Egypt, serving as the operational launchpad for KW’s expansion in the country and a central hub for agent training, growth, and technology adoption.

Egypt marks the second KW master franchise in Africa. The brand’s other region includes South Africa. 

“Egypt represents one of the most dynamic and high-growth real estate markets in the region, and with this exceptional leadership partnership, we look forward to KW Egypt becoming the standard-bearer for agent success, training, and culture in this important market,” said Soteroff.

New speakers and headline sponsor announced for Keller Williams UK’s MegaCamp

Keller Williams UK has announced a raft of high-profile keynote speakers and a headline sponsor for its annual two-day event, MegaCamp.

The event, which is open to all estate agents across the UK, will take place on April 16 and 17 at the QEII Centre, Westminster, London.

The theme of the conference is “Shaping the Agency of 2030 Today’.

Flying in from the US will be James Shaw, Founder of Pivot: SHIFT Ahead and a member of the Keller Williams University International Master Faculty.

James will be providing an insight into the business fundamentals that can make the difference between success and failure.

Kate Faulkner OBE, one of the UK’s leading property commentators and analysts, will also be speaking, taking a data-driven look at the state of the UK property market and sharing her views on how greater collaboration between government and industry could solve many of the residential property sector’s problems.

Also taking to the stage will be Simon Leadbetter, Founder of We Are Unchained, one of the industry’s foremost strategic marketing consultancies and creator of The Voice of the Agent.

Simon, along with colleague Toby Martin, will talk about the importance of data in making informed business decisions and how to harness AI and video to drive agency growth.

They join Phil M Jones, author of seven best-selling business books including Exactly What to Say, with further speakers to be unveiled over the coming weeks.

More than 500 agents from the UK, United States, Europe and elsewhere are expected to attend MegaCamp, which will include keynote speakers, panel discussions, networking and hands-on sessions.

The Official Partner and Headline Sponsor is iamproperty, a UK leader in property technology whose platform supports agents with CRM, lead generation, market appraisal, onboarding, conveyancing and auction. A range of further sponsorships are available.

Mark Readings, Growth Leader of Keller Williams UK, said: “The property industry, along with every other industry, is changing rapidly, with the breathtaking advance of AI and other technologies.

“MegaCamp 2026 will fast forward delegates to 2030 with our speakers and panellists providing a route map to enable your business to get ready now.

“The event will focus on the ‘how’ and everyone attending will go away with an action plan they can start implementing immediately.

“While the event has a UK focus, we are delighted to welcome international speakers who will share their insights into what has worked for them.”

Neil Hope, iamproperty’s Chief Transformation Officer, said: “We are excited to be the headline sponsor and official partner for MegaCamp, the must-attend event for agents in the UK who want to know what the estate agency of 2030 will look like and what they need to do now to embed the right strategy for growth.

“As the leading proptech company in the residential property sector, we are looking forward to showcasing our ecosystem of cutting edge solutions and demonstrating how they are having a transformational impact on the businesses of thousands of agents across the UK.”

To sign up for MegaCamp, with tickets priced at £325, go to https://megacamp.uk/

NOTES TO EDITORS

For more information or an interview with Mark Readings, please contact Nick Mason – [email protected] / 07903 237008

About Keller Williams UK

KWUK is part of the world’s largest real estate franchise by agent count. Keller Williams has 165,000 associates across 66 countries. 

Since 1983 the Texas-based company has cultivated an agent-centric technology-driven and education-based culture that rewards agents as stakeholders. 

The Keller Williams mission is to build careers worth having, businesses worth owning, lives worth living, experiences worth giving and legacies worth leaving.

Keller Williams’ philosophy is agent-centric and values based, helping agents grow their own businesses using proven principles and models, training and technology and giving the guidance, nurture and support to succeed. 

Keller Williams is changing the face of real estate in the UK by moving the property industry from transactional to relationship-based engagement.

https://www.kwuk.com/

Keller Williams Realty, LLC (KW), the world’s largest real estate franchise by agent count, continues to expand across Europe. As momentum continues, KW has awarded a new master franchise in Bulgaria. As of November 30, the brand has 143 market centers and 9,630 agents across Europe.

“This year’s historic international growth reflects a vision that began more than 42 years ago with our co-founder, Gary Keller – one centered on empowering entrepreneurs,” said William E. Soteroff, president, Keller Williams Worldwide (KWW), the international division of KW.

“Today, that vision is alive in every part of the world we serve, as we supply real estate agents with the models, systems, and culture they need to thrive,” said Soteroff. “And, as we look ahead to 2026, we’re focused on building on this momentum, expanding purposefully and investing in our leaders.”

Year-to-Date Results (January to November 2025)

• KWW has more than 17,600 international agents.
• KWW agents closed over 76,700 units, up 3.5 percent over the previous year.
• KWW agents closed 18.9 billion in sales volume, up 23.0 percent over 2024.
• In 2025, KW expanded into eight international regions: Bulgaria, the Cayman Islands, El Salvador, Hungary, North Macedonia, Singapore, Uzbekistan, and Qatar.

“As we continue our rapid growth globally, we are excited to announce our twentieth KW master franchise in Europe, KW® Bulgaria,” said Soteroff. 

Led by Regional Operating Principal Pascal Duffy, the KW franchise in Bulgaria is currently initializing operations. In Q1’26, KW® Bulgaria is expected to open its first market center.

“We are excited to welcome Pascal and his amazing leadership group to our KWW family,” said Soteroff. “His global perspective and local market expertise will help advance agent success and entrepreneurial opportunity in Bulgaria.”

Duffy is a seasoned real estate executive with more than 21 years of experience across European and Asian markets. Since 2014, he has served as the managing director of First Estates, a leading boutique real estate agency based in Sofia, Bulgaria, recognized for award-winning digital marketing and client service excellence. 

“My vision for KW® Bulgaria is to create a ‘go-to’ ecosystem where ambitious agents, progressive clients, and visionary developers meet,” said Duffy. “KW is the launchpad for local talent to access global systems and elevate the entire industry’s standard.”

As of November 30, KWW has 267 market centers (outside of the U.S. and Canada) across more than 60 regions. KWW is currently exploring further expansion opportunities across Africa, Central and South America, Central and Eastern Europe, and throughout Asia.

Keller Williams UK Opens MegaCamp 2026 to All Estate Agents for the First Time

Keller Williams UK has announced that its annual two-day event, MegaCamp, will be open to all estate agents across the industry for the first time. Taking place on 16th and 17th April 2026 at the QEII Centre, Westminster, London, the event is designed to put attending agents years ahead of the competition – equipping them to lead, not follow, as the industry transforms.

Themed Building Tomorrow’s Agent, Today, MegaCamp will bring together world-class experts and keynote speakers to share proven strategies, global perspectives, and cutting-edge insights on AI, marketing, communication, and leadership. Over 500 delegates are expected, including agents from across the UK and invited top-performing agents from around the world.

First Keynote Speaker Announced: Phil M Jones

The first keynote speaker announced is Phil M Jones:

• internationally renowned communication expert and author of seven best-selling business books, including Exactly What to Say®
• producer of the most-listened-to non-fiction audiobook of all time.
• the youngest-ever winner of the British Excellence in Sales and Marketing Award
• founder of five multi-million-dollar companies.

More speakers will be announced over the coming weeks.

Phil M Jones said:

“MegaCamp is a rare opportunity to spend quality time with estate agents from across the UK – and it’s the only scheduled event I’ll be doing in the country in 2026. Estate agency is changing fast, but one thing never changes: the agents who communicate best, win. I’ll be sharing the exact words and strategies that help agents win more instructions, sell more homes and convert more opportunities. If you’re serious about levelling up your communication, your conversions, and your business, I’ll see you in April”

Mark Readings, Growth Leader for Keller Williams UK, said:

“MegaCamp is for all estate agents – no matter who you work with or where you’re based. We’re opening our doors because we believe the best way to raise standards across the industry is to bring ambitious agents together and give them the tools to succeed. The future of estate agency is being shaped right now – by AI, by marketing, by how we communicate and serve clients. This event is your opportunity to get ahead of that curve and position yourself years ahead of the competition – not spend the next few years trying to catch up. Come ready to learn, connect, and take action.”

Book Your Place! Tickets are now available at: https://megacamp.uk/

MegaCamp 2026

16th & 17th April 2026

QEII Centre, Westminster, London

ENDS

About Keller Williams UK (KWUK)

KWUK is part of the world’s largest real estate franchise by agent count. Keller Williams has more than 1,000 offices and 160,000 associates across 64 countries. 

Since 1983 the Austin, Texas-based company has cultivated an agent-centric technology-driven and education-based culture that rewards affiliated agents.

Keller Williams is the number 1 franchise in the US in terms of units and sales volume.

KW has expanded into seven new international regions in 2025: the Cayman Islands, El Salvador, Hungary, North Macedonia, Singapore, Uzbekistan and Qatar.

Contact:

Mark Readings, [email protected]
or [email protected]

Keller Williams UK Launches Lead Score: Giving Estate Agents Unfair Advantage in Competitive Market

Intelligent lead scoring feature eliminates guesswork, enabling agents to identify ready-to-list prospects instantly and maximise conversion rates

ENGLAND & WALES – 7th October 2025 – Keller Williams UK, today announced the launch of Lead Score, a groundbreaking feature within its Marketing Suite, KW Nurture. The technology represents a significant leap forward in estate agent productivity, using intelligent automation to identify the hottest prospects in an agent’s database within seconds.

In an industry where timing is everything and agent productivity directly impacts revenue, Lead Score addresses one of the profession’s most persistent challenges: knowing which leads to prioritise when time is limited and databases are overflowing with prospects at varying stages of readiness.

The Technology That Changes Everything

Lead Score automatically tracks every interaction prospects have with an agent’s marketing content – emails opened, property alerts clicked, messages read, and website visits – then intelligently scores each lead based on engagement levels. The result is instant clarity on who is actively interested and ready to move, eliminating the guesswork that costs agents thousands in lost opportunities every year.

Maximising Estate Agenst Time

Estate agents are drowning in leads but starving for time,” said Mark Readings, Group CEO and Operating Principal at Keller Williams Plus. “Lead Score solves this by showing agents exactly who to call first. It’s the difference between spending your morning chasing cold leads and having productive conversations with people who are genuinely ready to move or at least interested in your content. Our agents now have a competitive advantage that simply didn’t exist before.”

The KW Advantage

While most estate agency networks focus solely on brand recognition, Keller Williams has invested heavily in technology that directly impacts agent income. Lead Score is the latest addition to KW Nurture, a comprehensive Marketing Suite available exclusively to KW agents, designed to automate marketing whilst providing actionable intelligence.

The technology delivers measurable benefits:

• Maximised productivity – Agents focus calling time on engaged prospects, not dead ends

• Increased conversion rates – Perfect timing drives more listing appointments

• Revenue acceleration – More listings from the same database without additional marketing spend

• Reduced frustration – Data-driven decisions replace gut feelings and guesswork

Raising Industry Standards
The launch of Lead Score reinforces Keller Williams’ mission to raise standards across the estate agency profession. By providing agents with world-class technology, comprehensive training, and ongoing support, KWUK is attracting experienced professionals who recognise that success in modern estate agency requires more than a high street presence.

More Than A Network

“We’re not just a network; we’re a technology and training company that happens to specialise in estate agency,” Readings continued. “Our agents don’t pay for leads – they own their databases and their relationships. What we provide is the intelligence to work those databases smarter. Lead Score is a perfect example of how we’re investing in tools that directly increase agent income.”

Available Now
Lead Score is now live within KW Nurture and available to all Keller Williams agents at no additional cost. The feature integrates seamlessly with existing CRM systems and requires no technical expertise to use.

Media Contact:
Mark Readings
Operating Principal
Keller Williams Plus

If you want to find out more about opportunities at Keller Williams UK, email us at [email protected] or go to https://www.kwuk.com.

AUSTIN, TEXAS June 17, 2025 — Keller Williams Realty, LLC (KW), the world’s largest real estate franchise by agent count, is expanding across Europe. As momentum continues, KW has awarded a new master franchise in North Macedonia. 

As of May 31, the brand has 180 market centres and 9,551 affiliated agents across Europe.

“We’re thrilled to welcome North Macedonia to our Keller Williams family,” said William E. Soteroff, president of Keller Williams Worldwide (KWW), the international division of Keller Williams. “This expansion is another exciting step in our journey to empower entrepreneurs across the globe with our culture, models, and systems that can drive success in any market.”

Led by Regional Operating Principal Aleksandar Siljanoski, the KW franchise in North Macedonia is currently initializing operations. In Q2’25, KW® North Macedonia expects to open its first market center.

“Aleksandar brings deep global experience and a bold local vision,” said Soteroff. “Under his leadership, we’re confident that KW will not only thrive in North Macedonia but will help shape the future of its real estate industry.”

Siljanoski is a multi-industry business leader with over 25 years’ experience across Europe, the Middle East, and Africa. With a strong business development and strategy background, he will lead the growth in his home country, aiming to transform the real estate industry and build a lasting legacy.

“Together with the KW family, we’re ready to positively disrupt the real estate landscape in North Macedonia,” said Siljanoski. 

“We’re committed to adapting KW’s time-tested models and systems to the unique dynamics of North Macedonia,” said Siljanoski. “With world-class training and a shared mindset for growth, our agents will rise to new standards, as we succeed together.”

With the addition of North Macedonia, KW now marks 18 master franchises in Europe. The brand’s other 17 regions include the United Kingdom, Portugal, Spain, France, Monaco, Poland, Greece, the Czech Republic, Romania, Luxembourg, Ireland, Italy, Slovenia, Serbia, Albania, Germany, and Scotland.

As of May 31, KWW has 270 market centres (outside the U.S. and Canada) across 55+ regions. KWW has more than 17,500 affiliated agents collectively operating outside the U.S. and Canada.

KWW is currently exploring further expansion opportunities across Africa, Central and South America, Central and Eastern Europe, and throughout Asia.

Core criteria for new licensees start with having a qualified leadership team grounded in the Keller Williams® culture; KWW also strives for stability in the government, banking, and judicial systems, and a higher maturity level in the real estate market.

Outside of the U.S. and Canada, KWW’s regions include Albania; Argentina; Aruba; Bahamas; Belize; Bermuda; Bolivia; Bonaire; Colombia; Costa Rica; Curaçao; Cyprus; Czech Republic; Delhi NCR, India; Dominican Republic; Dubai, UAE; France; French Polynesia; Germany; Greece; Guatemala; Guyana; Honduras; Ireland; Israel; Italy; Jamaica; Japan; Luxembourg; Malaysia; Mexico; Monaco; Mongolia; Nicaragua; North Macedonia; Panama; Paraguay; Peru; Philippines; Poland; Portugal; Puerto Rico; Romania; São Paulo, Brazil; Saudi Arabia; Serbia; Sint Maarten; Slovenia; Southern Africa; Spain; Suriname; Switzerland; Thailand; Turkiye; Turks and Caicos; United Kingdom; Uruguay; and Vietnam.

If you want to find out more about opportunities at Keller Williams UK, email us at [email protected] or go to https://www.kwuk.com.