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Property Selling Guide


Selling overview

Sold by your property person for life

You want your home sold and we know you deserve more than just a board and an online listing. Pricing your home strategically to encourage viewings whilst keeping it competitive in the current market is only the start to getting your home sold.

How your home is presented can have a real impact, not only on attracting potential buyers but also on how they perceive its value. We will provide you with staging strategies to help buyers start to imagine turning your house into theirs.

At KW, we value and build relationships. Relationships aren’t based on single events; we will be around for life, advising you on how to add value to your home, recommending tradesmen, and of course helping when you want to sell.

Your KW agent is their own boss; they will work hard, to make a difference in your life. Delivering on promises, advising on next steps, driving sales, but all the time being there, supporting you to get where you want to be.

Our marketing plans are fluid, meaning your local agent will know how best to reach those potential buyers. Through already established relationships we may have buyers in mind before we even list your property.

We can give you the very best of moving experiences through our concierge service, with advice and support on your mortgage, surveyor, conveyancer and even removals. Why spend time researching countless companies when our concierge service can do it for you, and provide competitive solutions in one place?

We want your move to be as smooth as possible, so if you require childcare or a dog walker to ease the process, consider it organised. There is more to selling your home than the sale, and we’re here to take care of you and your family always.


We want to help you be in the best position to maximise the sale of your property.

Our advice will enable you to stride, not step, towards sold.

Nine strides towards sold

1Are you ready?

Have you emotionally prepared yourself to leave your home? If you’re unable to say goodbye you may end up hindering your sale and devaluing your home.

2Why do you want to sell?

You may have a clear reason to move, but for some the decision may not be straightforward. Before you jump and regret it, look at all the options so you know you’ve made the right decision for you and your family.

3Have you checked your finances?

There are many costs involved in selling, even more if you’re buying as well. You need to consider those extra costs such as conveyancing, surveys and agency fees to ensure you can really afford to move.

4What is the value of your home?

Your home needs to be competitively priced to attract viewings and strong offers. Who you choose to sell your home with can impact your entire experience. Your local KW agent will become your property advisor for life not just this sale. As experts in the local market and powered by world-class tools, the value we give you is in our results.

5Are you happy with your home’s marketing?

Estate agents have similar offerings in their marketing toolbox, but at Keller Williams our approach means we use many additional methods to attract potential buyers. We don’t treat one seller or property the same way. How is your agent marketing your home?

6Is your home ready for sale?

Your home needs to be ‘viewing-ready’, and this doesn’t mean blitzing it with magnolia. By decluttering, deep cleaning, undertaking repairs and toning down any bold décor choices, you will make it more appealing to buyers. Your agent will be able to give you specific advice to get your home ready for sale and explain why changes could potentially add value.

7What are your circumstances?

To properly serve your property your agent will need to know your circumstances. Have you already found a property? Are you relocating? Is your move time-restricted? Knowing these things helps us help you more effectively.

8What would you accept?

Before offers come in it’s important to talk through what you will do if a good offer comes in quickly. What offer would you accept? What if it was below the asking price?

9Can you complete?

Are you ready to move, should you accept an offer? You never know how soon the right buyer may walk into your home.

You may think you know what to expect from an estate agent, but at Keller Williams we are revolutionising the industry.

The difference to you is your local agent; they are your property person for life, for this sale and those yet to come.

Local hands with a global reach.

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