Keller Williams UK
Case Study: Charlie Knapp

Case Study: Charlie Knapp

After seven years climbing the ladder at one of the UK’s leading property agencies, Charlie Knapp made the leap to start his own business with Keller Williams in early 2021. Being powered through the Oxygen Marketing Centre, the last two years have been a journey full of ups and downs! But with an incredibly successful second year now complete, Charlie is focused on the future, with big plans for his business.  

Charlie previously worked as a property manager and negotiator for a global agency in the salubrious locales of Henley On Thames and Windsor. His decision to go out on his own was fueled by quality of life, as opposed to financial reward. With a sizeable commute, set hours and the challenges of a demanding role, Charlie found it difficult to fit his hobbies and interests in around his job. Having learnt about Keller Williams a year before, he spent a long time researching the pros and cons before making the decision to launch his own business.

The first year of business was challenging, but ended profitably thanks to the support of his local centre and Charlie’s preparation for self-employment in advance of leaving his high street role:  

“Making the leap is scary. To mitigate that fear, I thoroughly prepared and planned ahead. I knew it wasn’t going to be easy and that the success of the business was entirely down to me. The other thing I learned in the first year was to roll with the punches. It doesn’t all just magically happen – you have to put in plenty of effort.  

At the beginning, I learned that I was going to have to adapt. I took on listings from all over the place, as long as I felt I knew the area well enough to do a good job and provide a top-notch service. I didn’t carve out a niche with a particular type of property or client as I think it is important to understand all aspects of the market and offer a comprehensive set of skills.” 

Charlie’s flexible manner of working set him in good stead, as his listings now include a £3m block of apartments in Maidenhead, and numerous high-price properties across the south of England.  

Charlie is from an equestrian background, and so riding and keeping horses has always been an important part of his life. This, however, is now starting to play a part in his professional life, with equestrian listings now a key part of his business. With his connections in that world and his fairly unique understanding of equestrianism, these listings have led to a transformative second year.  

“My biggest success isn’t a single moment or transaction, but rather the fact that I’m now the owner of a successful business that allows me to enjoy everything I want to in life. Being able to have time to do the things I enjoy makes life more worthwhile.” 

Charlie’s partner, Nikki, is a joint director of the business, overseeing the administration and finance while Charlie manages the sales and lettings. The next step for his business is to consolidate his success and drive the business even further forward. When asked what advice Charlie would give to anyone else looking to start their own real estate business, he said:  

“Go into it with an open mind and take time to prepare before you make the jump. Keller Williams will support you with the tech, processes, finance and all the tough stuff, but ultimately it’s going to take discipline and a bit of money behind you in the first instance to get going. Don’t pigeon-hole yourself at the start, take the leads as they come and carve your niche once you’ve spent some time learning.  

Two years into it and life looks very different for me now, in the best of ways, and the journey has been every bit worth it.”

 

 

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For further commentary or photography please contactDylan Harper, +447547362525

Notes to the Editor 

Keller Williams is the world’s largest real estate franchise by agent count and has more than 1,100 offices and 191,000 agents based in 50 countries across the globe. Since 1983, the company has cultivated an agent-centric, technology-driven and education-based culture that rewards agents as stakeholders.

Keller Williams launched in the UK under the leadership of Ben Taylor, a real estate professional of over thirty years’ experience in 2017. KWUK operates as a master franchise partner of the US based Keller Williams who have now successfully launched in over fifty-two countries worldwide, the premise of the business is simple – to provide coaching and technology to business owners thereby allowing them to follow Keller William’s proven systems to become a ‘millionaire real estate agent’. 

KWUK, like all KW master franchisees, is made up of localised regional franchisees known as Operating Principals whose role is to build a team of support functions which empower individuals to become self-employed business owners and realise their entrepreneurial ambitions with the support and reassurance of a proven business model and systems. 

Keller Williams UK commit to the Armed Forces

Keller Williams UK commit to the Armed Forces

KWUK are providing a specific focus on helping those who serve or have served in the armed forces of the Crown and their families.

KWUK will be supporting and promoting armed forces events, such as armed forces week, reserves day, the Poppy appeal and remembrance activities.

KWUK are committed to developing an armed forces network to enable entrepreneurs with a forces connection to meet, support one another and provide feedback as to how KWUK can best support veterans.

Ben Taylor, CEO of Keller Williams UK said: “I am delighted to commit KWUK and to ensure that we do everything we can to provide respect, support and fair treatment to those that have fulfilled their duty to everyone in defence of the realm.

It is important to ensure that members of the armed forces community do not face disadvantages arising from their service in the provision of public and commercial services. In some circumstances special provision may be justified, especially for those who have given most, such as the injured or bereaved.

We have appointed Paul Renton, KWUK Director of Growth & Development and an RAF veteran, as Armed Forces Champion within KWUK and we will be developing a specific network to support veterans including a dedicated KW Armed Forces page on our website.

We will encourage and support veterans seeking a career to explore working with KWUK through specific mentoring schemes, guaranteed interviews and work insight days.”  

 ENDS

 

 

 

 

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Notes to the Editor 

KWUK currently has 480 Associates of which over 360 are agents and is part of the world’s largest real estate franchise by agent count. Keller Williams has more than 1,100 offices and 200,000 associates across 56 countries. Since 1983 the Austin, Texas-based company has cultivated an agent-centric, technology-driven and education-based culture that rewards agents as stakeholders.

The Keller Williams mission is to build careers worth having, businesses worth owning, lives worth living, experiences worth giving and legacies worth leaving.

Keller Williams’ philosophy is agent-centric and values-based, helping agents grow their own businesses using proven principles and models, training and technology and giving  guidance, nurture and support to succeed.

Keller Williams is changing the face of real estate in the UK by moving the property industry from transactional to relationship-based engagement.

Contact:

Ben Taylor, CEO [email protected]

Charlotte Macleod, Regional Operations Director [email protected] or [email protected]

Case Study: The Wraggs

Case Study: The Wraggs

With over 20 years’ experience in the property industry, Sue Wragg launched her own business powered with KWUK in 2020 – and after seeing early success brought her husband George on board as her business partner. The pair are now valued local property experts in their home village of Rossington and the nearby City of Doncaster, enjoying the success and flexibility of running their own real estate business. The success and models of KW allow the entrepreneurial couple to earn twice the industry standard commission rate when selling client’s home – such is the attention to detail and level of service they offer.

It all began when Sue was made aware of the opportunity with KW by a contact who was an existing Team Leader with a Market Centre. Having always wanted to run her own property business but put off by the pricey technology and platform fees, the opportunity to launch with KW’s assistance and support was in her words, “a no brainer!”. To start off with, Sue continued working with her large, corporate employer whilst she put things in place to launch, but after being asked to return to an office, mid-pandemic, she decided enough was enough and the time was now.

“Neither George nor I are risk takers. He was a military man for 34 years and I was always in full-time employment with large real estate agencies or housebuilders. But I was confident that this was my opportunity to fulfil my dream of having my own estate agency business. And the tools and support offered by Keller Williams made it an easy decision.”

Fast forward to May 2023, and growth has been exponential, particularly since committing to the models, training and advice shared by local leadership:

“The team at KW Plus guided us to use the 411-productivity tool and held us accountable – which has been fundamental to our success. We were enjoying good results prior to this year, but since implementing Claire Reading’s advice in January, we have seen significant growth each and every month. The support from the Regional Leadership, Plus and Leeds Market Centres really has made all the difference. I had to unlearn a lot of bad habits and relearn the Keller Williams way, which is much more customer focused, and the results of doing so were transformational.”

So far this year, George and Sue have secured 26 listings and were recently approached to manage lettings, an entirely new arm of their business. As such, they’ve brought on their first team member as well and an assistant to manage bookings and administration.

There’s a clear split of work, with George managing off-market and investment properties, as well as all viewings, whilst Sue carries the deal forward from the point of sale and manages administration. But the couple carry out every valuation together. George explained why:

“We do things this way because we haven’t lost many valuations that we have carried out together. I think people like the dynamic between us; we bounce off each other. I suppose that’s what happens when you’ve been as married as long as we have!”

The couple are not only reaping the rewards of a successful business, but also enjoying the flexibility it gives them. With Sue now believing herself to be “unemployable” now that’s she’s used to being her own boss, the couple have control over their own time and the ability to spend it with their new grandchild. And that’s their biggest success so far. The couple also appreciate the way they’ve become better known in the local community.

When asked what advice they’d give someone looking to start their own business, Sue answered:

“Do your research and be prepared to work hard. And if you’re starting your business with Keller Williams, read the big red book once a quarter. That’s what I’ve been doing and I find something invaluable each and every time I read it. It’s not rocket science. We’ve done the training, implemented what we’ve learned and made a success of it. Consistency is key.”

George’s answer was a little more philosophical:

“The opportunity is far greater than your fear of doing. Since starting this journey we haven’t looked back.”

George and Sue are a sterling example of what it means to live a life by design and that, with a little hard work, can be achieved with the Keller Williams way.

 

 

END OF PRESS RELEASE

For further commentary or photography please contactDylan Harper, +447547362525

Notes to the Editor 

Keller Williams is the world’s largest real estate franchise by agent count and has more than 1,100 offices and 191,000 agents based in 50 countries across the globe. Since 1983, the company has cultivated an agent-centric, technology-driven and education-based culture that rewards agents as stakeholders.

Keller Williams launched in the UK under the leadership of Ben Taylor, a real estate professional of over thirty years’ experience in 2017. KWUK operates as a master franchise partner of the US based Keller Williams who have now successfully launched in over fifty-two countries worldwide, the premise of the business is simple – to provide coaching and technology to business owners thereby allowing them to follow Keller William’s proven systems to become a ‘millionaire real estate agent’. 

KWUK, like all KW master franchisees, is made up of localised regional franchisees known as Operating Principals whose role is to build a team of support functions which empower individuals to become self-employed business owners and realise their entrepreneurial ambitions with the support and reassurance of a proven business model and systems. 

State of your Company Award Winners – Quarter 1 2023

State of your Company Award Winners – Quarter 1 2023

In April this year, KWUK celebrated the success of the entrepreneurs empowered through the real estate network with its quarterly State of Your Company (SOYC) Awards. These awards recognise the successes of agents (who run their own businesses) across the country, and have excelled in doing so. The SOYC Awards take place quarterly as part of a wider meeting which includes key industry updates as well as KW internal updates such as developments in training and technology offerings. During the awards, celebrated agents and their achievements are shared with associates across the UK. Ben Taylor, CEO of Keller Williams UK said of the awards:

“Each quarter through our State of Your Company Awards, we bring together our outstanding agents from up and down the countryThrough the awards, we celebrate the drive, ambition, and achievements of associates who embody the KWUK ethos of building a profitable business through a Life by Design. Well done to all our winners – here’s to celebrating more entrepreneurial success next quarter!””

This quarter’s first place winners for each category are listed below:

 

 

 

 

 

 

“I thought I was only ever going to be a mum”

“I thought I was only ever going to be a mum”

“I thought I was only ever going to be a mum” that’s the words of estate agency business owner Katrina Knowles from Scotland. Katrina is one of one hundred and twenty women who in the last two years have taken the step to business ownership, entrepreneurialism and wealth building through the real estate industry. Katrina, 54, launched her business during the COVID pandemic in 2020 following a chance meeting with another local estate agency business owner – who shared the opportunity offered by Keller William’s in the UK. Keller William’s who have been announced for the second consecutive year as one of the top female-friendly companies to be a part of worldwide.

Katrina Knowles, Keller Williams Estate Agent, Falkirk

Katrina is one female entrepreneur within the UK franchise group who runs and is building their own estate agency business. She recently celebrated the win of four separate awards, recognising her for the highest gross commission generated through sales.

Having launched her business following a career in Early Years Childcare and Education, Katrina has been supported to offer her clients a personalised property service which challenges the ‘corporate model’ of estate agency. Katrina describes the Keller William’s franchise as ‘a business in a box, which doesn’t put you in a box’.

Later this year Katrina is proud to have her daughter Bianca joining the business as a Director looking after the operational and back-office systems. Bianca has recently given birth to her first child – proof that Keller Williams truly allows agents to build a business that works for them. 

Tanya Baker, Keller Williams Estate Agent, South East London & Kent

Moving to the south of the UK, Tanya Baker, aged 29, launched her own business ‘Tanya Baker – Bespoke Estate Agent’ in August 2021. Tanya started her career in retail and customer service before pivoting into residential lettings in 2012. She finally settled into the real estate industry in 2015.

Tanya, who lives in Kent with her partner and four dogs, believes that estate agency is a people focused industry, and thrives in her ‘people driven role’. Tanya’s business supports both those looking to buy and sell as well as landlords and tenants across London.

Tanya spoke of her first seventeen months in business, “My biggest challenge has been struggling with imposter syndrome – I really am my own biggest critic.”

“Running your own business can at times be mentally challenging, it is a rollercoaster one day to the next. That said, that’s why I love being backed by Keller Williams. I know I have people around me who understand, can listen, and  who, most importantly, empower me to keep going and overcome any challenges I face”.

Tanya recently hit the headlines for achieving internet success through social media platform TikTok, with one video receiving an impressive 1.7million views and 323,000 likes.

Nataliya Makhonina-Byrdan, Keller Williams Estate Agent, Central London

Having started life in Russia, Nataliya Makhonina-Byrdan made the decision to bring her already established business ‘UK Property Advisors’ (UKPA) into the Keller William’s UK network in February 2020 – following a four-year period of trading. Nataliya began her career working within account management and business development roles in financial services before latterly transferring her strong people-focused skillset to the property industry in 2015, six years after moving to London. During her role as Head of Business Development for an international consultancy firm, Nataliya supported high net-worth individuals and their families with investment strategy, property management, tax planning and immigration support. Through her experience in this role Nataliya identified a clear opportunity to launch UKPA as a boutique estate agency providing a personalised service for HNW and UHNW clients, supporting residential property sales and acquisitions, property sourcing, lettings, and management. During her three-year period with Keller William’s Nataliya has quickly transformed her business, using the franchisor’s model.

Working with clients and their families across Kensington, Belgravia, Knightsbridge and central London – as well as representing international clients from Europe, USA, Asia, and the Middle East; Nataliya has firmly established herself as a trusted adviser to her clients. This is seen through the  continued recognition of her success in KWUK’s quarterly awards. Three years in – Nataliya reflects on her journey so far:

“Joining Keller Williams has been a critical step in the development and success of my business. Leveraging the tools, systems, and advice available to me has led to unprecedented growth – whilst allowing me to focus on the areas of the business I enjoy and thrive in.

As a woman, I recognise it can be particularly challenging to do something like launching your own business – however I would encourage anyone, male or female, to consider who they want to be in life. By asking that simple question, one can then consider the areas where they need to make changes, the knowledge they need to learn and research the next steps. Once you have firmly identified your vision – it is time to articulate it to those around you and take the first step to leading the life you’ve dreamed of.”

Keller William’s is the world’s fastest growing estate agency, having just recently launched new offices in both Germany and Japan. Within the UK, the business is pushing continually to improve the standards of service and expectations for customers – through the training and development of estate agents across the country. At the start of quarter one KWUK proudly recognised that 30% of their top agents nationwide are female, a statistic which they are working to increase yet again. With localised market centres providing ongoing in-person support, the franchise invites individuals to consider if they too would like to lead a life by their own design?

You can learn more and organise an initial discovery session by visiting kwuk.com/careers.

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Picture One – Katrina Knowles with Ben Taylor, CEO of KWUK
Picture Two – Tanya Baker on location
Picture Three – Nataliya Makhonina-Byrdan

For further commentary or photography please contact
Dylan Harper, +447547362525

 

Notes to the Editor 

Keller Williams launched in the UK in 2017 under the leadership of Ben Taylor and has since welcomed 480 Associates across the country.

It is now the world’s largest real estate franchise by agent count with more than 1,100 offices and 200,000 associates across 56 countries. Since 1983 the Austin, Texas-based company has cultivated an agent-centric technology-driven and education-based culture that rewards agents as stakeholders.

At Keller Williams, the mission is to build careers worth having, businesses worth owning, lives worth living, experiences worth giving, and legacies worth leaving. Within the UK 31% of KW agents are women, as well as 36% of associates. Female entrepreneurs also make up over 30% of the UK’s top twenty KW agents.

The philosophy is agent-centric and values based, helping agents to grow their own businesses using proven principles and models, training and technology and giving the guidance, nurture and support to succeed.

Keller Williams is changing the face of real estate in the UK by moving the property industry from transactional to relationship-based engagement.